Beneteau Group elevated Wayne Burdick to president of the holding company for Beneteau’s U.S. group entities and tapped Laurent Fabre, formerly director of sales and marketing for Beneteau’s North American powerboats division, to replace Burdick as president of Beneteau America.
Beneteau said that under Burdick’s direction as president of Beneteau in North America since 1997, the company became the leading brand of high-quality production sailboats in the United States. In his new position Burdick will manage relationships with industry partners on behalf of all Groupe Beneteau marine brands.
“Laurent Fabre is an 11-year veteran of Beneteau who has consistently demonstrated successful leadership in product development, marketing and sales,” Beneteau general manager Carla Demaria said in a statement. “He possesses the perfect blend of experience, passion and vision to fuel Beneteau’s growth in North America.”
Fabre is joined by Maryline O’Shea, also from the Beneteau powerboats division, based in Annapolis, Md., and Beneteau America sales director Denise Hanna, who joined the organization earlier this year.
Beneteau is known worldwide for its sleek design, quality construction and innovation in the manufacturing of seaworthy sailing and power yachts. The company has grown to 20 manufacturing facilities in France, Italy and the United States. Another production facility for powerboats has just started operations in Angra dos Reis outside Rio de Janeiro, Brazil.