Discover Boating recently launched a series of online games, titled Making Waves, to put at-home current and potential boaters and outdoor enthusiasts in the virtual captain’s chair to experience the fun of life on the water.
Placing the game within the U.S. Facebook network of 120-150 million users, or approximately 40 percent of the U.S. population, allows Discover Boating to reach a larger, targeted audience of potential boaters and communicate with them via an interactive experience, bringing boating to life.
As an added incentive to drive traffic to the game, players receive an exclusive opportunity to register to win $25,000 towards a purchase of a new NMMA Certified boat.
To date, the game has generated:
> 136 million Impressions from the online media buy
> 16,400 Sweepstakes entries
> 5,300 DVD requests
> 5,500 Discover Boating newsletter requests
> 28,400 Facebook fans
> 96,800 Game players
Making Waves is available now at http://apps.facebook.com/making- waves/.
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